About This Calculator
This calculator helps you calculate Average Order Value (AOV), a vital e-commerce metric used to understand customer spending habits and assess marketing effectiveness.
How It Works
To calculate AOV, divide your total revenue by the number of orders. This shows the average amount spent per transaction.
Average Order Value = Total Revenue ÷ Number of Orders
Frequently Asked Questions
What is Average Order Value?
Average Order Value (AOV) represents the average amount a customer spends each time they make a purchase.
Why is AOV important?
AOV helps measure customer purchasing behavior and supports revenue-boosting strategies like upselling and targeted promotions.
How can I increase my AOV?
Offer product bundles, volume discounts, or suggest complementary items to encourage higher spending per order.