About This Calculator
The CPM Calculator helps you determine the cost per thousand impressions (CPM) for your advertising campaigns. CPM is a common metric used in advertising to measure the cost effectiveness of a campaign.
How It Works
CPM is calculated by dividing the total cost of the campaign by the number of impressions, then multiplying by 1000.
CPM =
Total CostImpressions
× 1000Frequently Asked Questions
What is CPM?
CPM stands for Cost Per Mille, which means cost per thousand impressions. It is a metric used to measure the cost effectiveness of an advertising campaign.
Why is CPM important?
CPM is important because it allows advertisers to compare the cost efficiency of different advertising channels or campaigns.
How can I reduce my CPM?
You can reduce your CPM by targeting your ads more effectively, improving your ad creatives, or negotiating better rates with publishers.